Sugar Baker Dessert Co. was rebranding their mobile bakery business and needed a new logo and brand identity. The brand needed to be differentiated from local competitors and align with the "fun meets southern classic" brand attributes. A custom logotype was crafted and new color and type palette chosen. The refreshed identity was applied across the needed brand materials, merchandise and social templates. Additional early explorations considering alternate brand attributes are shown from the process of work as well.
